Upon completion of this session, participants should be able
to:
Objective 1:
Define and describe accurately at a fairly high
level of abstraction basic concepts of business strategy, including
"strategy," "strategic planning or plan,"
"mission," "vision," "tactics," "strategic
metrics," and so forth
Distinguish between domain selection (scope) and domain
navigation (how to do it-resource allocation) in strategy considerations
Objective 2:
Define e-Commerce and Net-enhancement from several different
perspectives
Debate the versatility and necessity for the terms "e-Commerce" and "e-Business,"
"Net-enablement and Net-enhancement," and "networked
enterprises" standing
for the phenomenon of post-internal organizational systems
Discuss what NE is not
Describe critical trends in NE and their importance
for businesses
Argue the case that NE is a transformational strategy for
firms since the advent of the Internet
Objective 3:
After choosing a spokesperson to represent the group and
organizing the oral report, articulate the elements of the strategy that
lies behind either epinions.com or boo.com/Fashionmall.com
Objective 4:
The spokesperson representing the group will:
Identify the basic facts/evidence that bear on the situation
Analyze the data and determine the underlying elements of the firm's strategy
Advance a proposed strategy, making a cogent argument for
its correctness
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