Session 3 Agenda

Session Date Topic Resource Materials/Due Dates/Comment

3

July 20th

Topic discussion: "Fundamentals of NE Strategic Positioning"  (continued)

Topic discussion: "Industry Analysis of NE Firms"

 

8:00am-8:20am

Preview of session

 

8:20am-9:00am

Topic discussion: "Fundamentals of NE Strategic Positioning"  (continued)

Objective 1

9:00am-9:15am

Break

 

10:00am-10:45am

Debate #1 (#5 eTeams versus Gemology or #2 Web Monkies versus Kairos)

Objective 2

10:45am-11:00am

Break

 
11:00am-11:15am

Strategy Briefing

Objective 3

11:15am-12:10am

Topic discussion: "Industry Analysis of NE Firms"

Objective 4

 

 

 

Learning Objectives


Upon completion of this session, participants should be able to: 

Objective 1:  

Distinguish between and be able to give examples of each of the five forces in Porter's model

Discuss how Net-enablement does, or could impact each of these forces 

Explain the concepts of vertical and horizontal e-Commerce integration and the advantages and disadvantages of each of the new linkages in a business or strategic sense

Delineate differences between the traditional value chain and the NE value chain

Discuss fundamental shifts in strategies (alpha, beta, and gamma [or omega]) that may be required for successful Internet commerce

List Loebbecke's 4 profit-making types and identify which of these are new in the cyberworld (and explain why)

Argue the pre-eminent role of corporate strategy or IT strategy in leading NEOs

Discuss how firms are organizing for Net-enhancement and how they should organize

Objective 2: 

Articulate the arguments for and against the proposition that: 

"xxx."

Objective 3: 

Articulate the strategy of an online firm or the NE part of an established firm

Identify metrics used to determine meeting of strategic goals

Objective 4: 

Describe the differences between corporate strategy and business strategy with respect to their typical focus of interest (corporate strategy-->domain selection; business strategy-->domain navigation)

List and give examples of tests of substitutability in defining an industry

Define the term "industry"

Argue the case for the value of industry analysis

Describe Porter's 5 forces and list sub-elements under each force

Contrast the terms "competition" and "co-opetition"

Describe a game theory approach to industry analysis

Critique Porter's model and game theory as tools for analyzing strategy

Describe the elements in a critical success analysis