 General Information |
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Last updated: February 18, 2001
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General Information |
Instructor:
Detmar Straub
Computer
Information Systems (CIS) Department
904
J. Mack Robinson College of Business Building
Georgia State University
Atlanta, Georgia 30302-4015
Phone (404) 651-3827;
e-mail dstraub@gsu.edu
CIS Department telephone #: (404) 651-3880
Cairo Address: 5 Sheihk El-Marsafy Street, Zamalek; Telephone: (202) 341-2196
 | Course Description |
This course is designed to assist students in developing knowledge and skills for managing information systems that support Electronic Commerce (EC). Beginning with the concepts of industry segmentation of EC providers and EC usage, it goes on to focus on concepts and methods associated with strategizing, outsourcing, planning, designing, implementing, securing, and managing such systems and technologies on various systems platforms, including worldwide networks. The course also focuses on obstacles to EC adoption and its future directions from both a technological and managerial perspective.
Over the last few years, EC has become a viable new way for corporations to conduct business. With EC, the very idea of competitiveness is being redefined in terms of information content and information delivery mechanisms. Computers, information technology and international networks are increasing being substituted for labor-intensive business processes such as salespersons, order clerks, Accounts Receivables/Payables bookkeepers, telephone calls, paper documents, and business correspondence. This computerizing of organization-to-organization as well as organization-to-consumer transactions is the hallmark of EC and the type of business-related events currently encompassed by EC run the gamut from consumer requests for information, through ordering, shipment, and payment, to the delivery of "digital products" such as electronic cash, software, or media.
Improvements in service, quality and cycle-time are critical for public and private organizations. EC offers potential improvements in all these areas, provided the flow of work (workflow) within and between organizations is standardized and digitized. This, in turn, implies the reengineering of operations to enable EC. Moreover, EC is not simply a shift from traditional to electronic markets, but a new means by which organizations are linked to customers and suppliers at all points along their value chain. For these and other related reasons, the nature of the competitive environment changes, giving rise to strategy changes. An objective of this course would be to provide guidance in strategic thinking about EC, new organizational forms, EC technology and methodology, and future trends.
Umbrellaed underneath strategic issues of EC are many additional concerns/objectives such as: (1) the EC industry structure and composition, (2) types of user involvement in EC and how firms are making EC profitable, (3) privacy and security, (4) generic EC marketing channels, (5) appropriate EC application architectures and the means to achieve these, (6) opportunities, threats, and obstacles, (7) the application of EC-based technologies to within company activities (e.g. Intranets).
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Classwork |
Labs
Lab #1: Technological Over-Sophistication
Computer videos on boo.com and Fashionmall.com, the firm that bought boo.com, will be shown in class, first. Then, read the in-class readings on boo.com. Next, debate the following issues with your group, formulating a response for oral presentation by one spokesperson for the group. The question is:
How would you outdo boo.com? Is there any way to match the goals of a technologically- sophisticated site with those of software clients that are often antiquated? Can anything be done to meet the varying needs of online customers, above and beyond technology?
Finally, formulate a response for oral presentation by one spokesperson for the group. [Schedule]
Lab #2: Creating a Travel Cybermediary
A computer video on Expedia.com will be shown in class, first.
Strategize how you could compete in this marketplace using a new e-Commerce channel.
Keep in mind the industry segments that McCubrey argues will continue to be viable. Finally, formulate a response for oral presentation by one spokesperson for the group. [Schedule]
 | Schedule |
| Session | Date | .............Due dates/Comments............. | |
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| 1 | Feb 15th | Topic discussion #1: |
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2 |
Feb 16th |
Topic discussion #2:
"Intermediation, Disintermediation, Re-intermediation, Cybermediation & Portals |
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| Updates |
This section is for seminar changes, in media res or post-hoc.
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